"Us" Versus "Them"

July 24, 2012 | Posted by Michael C. Phillip in


Imagining a better form of interaction for non-profits and donors is no easy task. This is especially the case with me. I have a terrible imagination. Maybe that’s a symptom of my ISTJ personality, or the fact that I majored in and worked several years in a science (at least according to my alma matter, which gave me a B.S. in business). Not until the last couple of years have I given the right... Read More

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Urgency Can't Build Relationships

July 05, 2012 | Posted by Michael C. Phillip in


Using emotional techniques to prompt donations is considered a best practice in the industry – and not just in philanthropy, but in the for-profit sector as well. All advertising aims to stimulate a person’s emotions. As I’ve said before, this isn’t necessarily a bad thing. Emotional appeals are an industry best practice because they work; however, such appeals become a destructive force when they... Read More

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