Is There An Industry Standard?

June 15, 2012 | Posted by Michael C. Phillip in

I think non-profits tend toward coaxing donors to be impulsers when it comes to giving. They primarily do this through their form of communication, the words and images they use – and don’t use – to spur us to act. Clearly, not every non-profit does this – and many do it unintentionally. Often times, they simply do it because that’s what seems to be common practice. In my own experience, I’ve... Read More


Web site design by Your Creative People (Greenville, SC). Easy site updating through Backstage CMS.