Slacktivism's Fair Shake

May 02, 2013 | Posted by Michael C. Phillip in


In perhaps the most organized attack yet launched by a nonprofit on slacktivism, UNICEF Sweden unveiled a coordinated PR campaign last week against the “likes” it receives on its own Facebook page. The campaign’s intent was to force donors to confront the fact that “liking” their page does not equate to helping children in need. Concerned that a more nuanced message might lack the impetus to... Read More

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