Slacktivism's Fair Shake

May 02, 2013 | Posted by Michael C. Phillip in


In perhaps the most organized attack yet launched by a nonprofit on slacktivism, UNICEF Sweden unveiled a coordinated PR campaign last week against the “likes” it receives on its own Facebook page. The campaign’s intent was to force donors to confront the fact that “liking” their page does not equate to helping children in need. Concerned that a more nuanced message might lack the impetus to... Read More

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Charity Gets A Cosmetic Makeover

April 17, 2013 | Posted by Michael C. Phillip in


“This idea of a ‘gift with purpose’ is a really great opportunity,” Ms. Thomas said. “With no energy or lift on the customers’ part, they get this really feel-good element with the shopping experience.” Ms. Thomas is referring to the $1 donation that Clarins, in partnership with Macy’s and Feed Projects, will make to help feed starving children upon the purchase of two Clarins products and a... Read More

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