Slacktivism's Fair Shake

May 02, 2013 | Posted by Michael C. Phillip in


In perhaps the most organized attack yet launched by a nonprofit on slacktivism, UNICEF Sweden unveiled a coordinated PR campaign last week against the “likes” it receives on its own Facebook page. The campaign’s intent was to force donors to confront the fact that “liking” their page does not equate to helping children in need. Concerned that a more nuanced message might lack the impetus to... Read More

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Post-Production Philanthropy

February 27, 2013 | Posted by Michael C. Phillip in


“Post-production” is the work performed on a piece of media, be it film, music, or photography, after the content itself has been captured. It is the “finishing” work applied to the substance of the art to make it ready for public consumption and dissemination. It is the third and final stage of the production process, following the pre-production (getting everything ready for the filming,... Read More

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