Post-Production Philanthropy

February 27, 2013 | Posted by Michael C. Phillip in


“Post-production” is the work performed on a piece of media, be it film, music, or photography, after the content itself has been captured. It is the “finishing” work applied to the substance of the art to make it ready for public consumption and dissemination. It is the third and final stage of the production process, following the pre-production (getting everything ready for the filming,... Read More

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Urgency Can't Build Relationships

July 05, 2012 | Posted by Michael C. Phillip in


Using emotional techniques to prompt donations is considered a best practice in the industry – and not just in philanthropy, but in the for-profit sector as well. All advertising aims to stimulate a person’s emotions. As I’ve said before, this isn’t necessarily a bad thing. Emotional appeals are an industry best practice because they work; however, such appeals become a destructive force when they... Read More

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