Urgency Can't Build Relationships

July 05, 2012 | Posted by Michael C. Phillip in

Using emotional techniques to prompt donations is considered a best practice in the industry – and not just in philanthropy, but in the for-profit sector as well. All advertising aims to stimulate a person’s emotions. As I’ve said before, this isn’t necessarily a bad thing. Emotional appeals are an industry best practice because they work; however, such appeals become a destructive force when they... Read More


Is There An Industry Standard?

June 15, 2012 | Posted by Michael C. Phillip in

I think non-profits tend toward coaxing donors to be impulsers when it comes to giving. They primarily do this through their form of communication, the words and images they use – and don’t use – to spur us to act. Clearly, not every non-profit does this – and many do it unintentionally. Often times, they simply do it because that’s what seems to be common practice. In my own experience, I’ve... Read More


Web site design by Your Creative People (Greenville, SC). Easy site updating through Backstage CMS.