Nurture Or Nature?

August 09, 2012 | Posted by Michael C. Phillip in


Building off what we discussed in the last post, I believe a large reason why donors don’t spend much time on non-profit websites is because non-profits haven’t taken donor interests seriously. Or maybe it’s that they haven’t been honest with themselves about donor interests. Non-profits have articulated incredibly well what they would like from donors but there is a clear disconnect between those... Read More

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"Us" Versus "Them"

July 24, 2012 | Posted by Michael C. Phillip in


Imagining a better form of interaction for non-profits and donors is no easy task. This is especially the case with me. I have a terrible imagination. Maybe that’s a symptom of my ISTJ personality, or the fact that I majored in and worked several years in a science (at least according to my alma matter, which gave me a B.S. in business). Not until the last couple of years have I given the right... Read More

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